Meanwhile, Unilever has unveiled a new dedicated Climate and Nature Fund, which will see its brands collectively investing €1 billion (US$1.1 billion) into it. According to Unilever, the fund will be used over the next 10 years to take meaningful and decisive action, with projects likely to include landscape restoration, reforestation, carbon sequestration, wildlife protection and water preservation. The FMCG giant said it targets to have no carbon emissions from its own operations, and to halve the greenhouse gas footprint of its products by 2030. It is also committing to net zero emissions from all its products by year 2039 – from the sourcing of the materials it uses, up to the point of sale of its products in the store.
Separately last week, Unilever’s brand Lux launched its #StayBeautifulStayStrong campaign, in partnership with digital agency Wunderman Thompson Singapore. Armed with the insight that women all over the world are embracing beauty as a means of expression and comfort, the beauty brand produced a film to show how beauty can be a source of strength. The minute-long film was produced in a week, with originally-composed music and sourced user generated content.