With Focus on Driving Innovative Products and Services, Ecobank Nigeria Appoints New Head of Marketing and Corporate Communications
Great visions attract the best people, and so is the case at Ecobank Nigeria. The Nigerian franchise of the Pan-African financial institution is making good on its mission to empower Nigerians with all the tools to take control and make the most of their finances. With the recent revamp of its full-stack mobile banking solutions – *326#, Ecobank Mobile app, OmniLite, Omni Plus, EcobankPay and NQR, the Bank’s Marketing and Corporate Communications department is being built up to connect customers to greater value in banking and to ensure that the innovative products are effectively articulated to the public.
Led by the seasoned Pan-African financial services expert Patrick Akinwuntan, Ecobank Nigeria has been bolstering its digital capabilities and human capital with the goal of delivering optimum value for clients and shareholders across several value chains. It is in this line that Babajide Sipe was recently appointed to Head the Marketing and Corporate Communications department for Ecobank Nigeria. An experienced Marketing & Brand Manager, Sipe’s multi-faceted career, which cuts across several fields, industries and regions within the country and abroad will come to play in leading and enriching the Bank’s Marketing and Communications efforts with in-depth expertise, top-notch creativity and an extensive breadth of value-adding networks.
Under Akinwuntan, who is both the Managing Director and Regional Executive for Ecobank Nigeria, the Bank has strongly positioned itself as a key stakeholder and supporter in the growth of the real sector of the Nigerian economy. Recently, Ecobank announced that it would be empowering MSMEs with N100 Billion Naira, a special fund set aside for business growth and to reduce unemployment in Nigeria; and also the Ecobank Female Entrepreneurship Initiative, EFEI, targeted at boosting female entrepreneurship, amongst others.
Ultimately, Ecobank’s goal is to remain the go-to bank for Pan-African trade facilitation and payments. This would mean leveraging the full value of its unrivalled Pan-African footprint covering 33 African countries to create greater market access and financing opportunities. The Marketing and Corporate Communications department, under the leadership of Sipe thus has a huge task to position the Bank for the future. With the fine blend of experience, expertise and cutting-edge solutions, growth seems certain, if not near.